Pricing
Hello Beautiful People,
How was your August? Great, I hope. We had a fun time in Ischia, visiting one of my best mates from Sydney who relocated there. It’s a relaxed, beautiful island off the coast of Naples, and is one of our favorite places in the world. I put some photos on Insta if you're that way inclined (@reedlangridge).
On the work front, it was a busy month with several proposals for new projects. It seems a lot of large companies are dialing up their focus on redesigning their operating models and exploring technology opportunities in this new AI-driven world. Love it.
With each proposal comes the inevitable question about pricing, which is the topic of this month's newsletter. No matter what business you're in, or what role you play, having a mental model for pricing is empowering. I'll break down my approach into 5 steps.
If I cast your memory back to the building blocks of a portfolio career, we are in the meat of it now. Only 2 more topics till you have all the building blocks you need to grow your portfolio career or retire early thanks to your profitable side-hustle. Whatever you're motivation, I know you'll make it happen.
Next month I will be writing about sales and marketing. This is, by far, the most anxiety inducing topic for the entrepreneurs and solopreneurs I work with. If I had a dollar for every time I've heard "What if no one wants my [fill the blank]!?" I'd be retired and sailing around the world by now 😳
Fortunately, I have the ultimate framework for even the least sales-y people.
So that's it from me for now. The next step is to check out Mastering Pricing. It's a little longer than my previous posts, but I know it'll unlock good things for you. If you have any questions, schedule a quick hello 👋
If you haven't realized yet, I love talking about this stuff, no matter what stage you're at.
If you find value, insight or motivation in this content, I ask that you encourage 1 person in your network to subscribe. If I get to 500 subscribers by the end of the year, I’ll know there's an interested audience. Please use this link to share.
Cheers, Reed